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This is a topic I’ve gone in deep with lately - maybe to the point of obsession.

Since the start of the year, I saw a lot on social media or heard from friends about setting goals, creating habits etc.

All good stuff - but it’s often not backed by much thought on who they want to become.

In fact sometimes it’s based on what they want - “money”, “fit”, “healthy”, “successful”.

Inevitably, the new goals, the habits and the vague ideas of what they want fade as life gets in the way. They fall back into their old ways and say it was unachievable.

I believe everyone is capable of achieving the life they want. But we need to reframe these plans by firstly getting crystal clear on who we want to become.

Goals are outcomes and habits are actions.

Identity is what determines whether either of those survive when motivation fades.

If your identity is unclear, your goals feel forced.
If your identity is misaligned, your habits feel like chores.

You might say you want to:

But if your day-to-day decisions still align with the old version of you, nothing changes for long.

This is why progress feels fragile for so many people. They’re trying to do new things without becoming someone new first.

Identity answers a different question than goals.

Goals ask: “What do I want?”

Identity asks: “Who am I becoming?”

And that distinction matters more than most people realise.

When identity is clear:

You stop asking “What should I do?” and start asking “What would this version of me do?”

That’s a much more powerful filter.

Here’s the important things to remember:

You will always act in alignment with how you see yourself.

If you see yourself as:

Your behaviour will quietly reinforce that identity even when you want change.

But when identity shifts, behaviour follows.

It might not be perfect, and it certainly won’t be overnight, but you will consistently prove to yourself through these behaviours that you are the person you want to be.

This doesn’t require a vision board or a dramatic life overhaul.

Take a few minutes and answer these questions honestly:

The goal isn’t to invent a fantasy version of yourself but to define a believable next version you can grow into.

By being deliberate and clear on our vision of who we want to be and what those behaviours are, we can start to build goals and systems that will get you there.

This is an important point because over the next few weeks, I’ll talk about:

But none of that works unless this foundation is clear.

This week, I challenge you to get clear on who you’re becoming.

When your identity is clear:

Next week, we’ll take this identity and turn it into clear goals and habits that actually fit your life — not someone else’s.